Why Homeowners are Choosing to Enhance, Not Relocate

In recent years, there has been a noticeable shift in the mindset of homeowners when it comes to improving their living spaces. Instead of rushing to put their homes on the market and search for something new, many homeowners are now choosing to invest in upgrading and enhancing their current properties. This rise in home improvement can be attributed to various factors.

Firstly, the soaring costs associated with buying a new home, including down payments, closing costs, and moving expenses, have become increasingly burdensome for many individuals and families. Additionally, the limited inventory of available homes in certain areas has made it challenging for buyers to find their dream homes. As a result, homeowners are opting to make their current homes their dream homes by renovating and adding personalized touches.

Moreover, the pandemic has also played a role in this trend, as people spent more time at home and realized the importance of having a comfortable and functional living space. By choosing to upgrade instead of buying new, homeowners can not only enhance their quality of life but also increase the value of their properties in the long run.

Rather than buying a new home at a significantly higher mortgage rate, home improvement renovations have become a much cheaper alternative to get the home of their dreams. Rather than financing a new house, your customers can finance home improvement projects that give them their wish list without breaking the bank. 

Even first-time home buyers will opt for a "fixer-upper" that they can get at a more affordable price point. These homeowners buy their homes budgeting in significant renovation projects!

Capture More Market Share With Pure Finance Group

Now you know why more are opting for renovations, but how can you ensure you capitalize on the growing demand?

FINANCING!

Having a great customer finance program helps you win more business and book more work from those customers. Paying out of pocket for projects will limit the immediate budget, while financing plans help customers to distribute payments over time, allowing them to book more projects that may be higher valued than what they would have been able to afford without financing. With Pure Finance Group you can show your customers how much they would be approved for in financing without any impact to their credit score. They can make informed financial decisions, and you can ease their hesitations to improve your close rates!